Digital First
Global Brands, Products & Services
Leadership
our vision
Bringing complementary strengths across strategy, creative, tech and delivery, our team have a bond that lives beyond the studio and drives our vision. We are thinkers, makers and innovators fuelled by our passion for connected digital experiences, we think beyond the bounds of just a digital agency. We’re energised by change and how it can help businesses and brands forge new paths forward.
our strategy
In the right hands, design and technology can be a force for positive change, and this conviction drives us forward. Nightjar was created by three friends with a desire to do things better. The process, the work, and the enjoyment of both. Our digital-first approach to branding and design fuses seamlessly with our technical capabilities, creating a design studio where the work is as innovative as it is visually pleasing.
Mark Veyret (FAMI, CA ANZ, AICD)
Mark was appointed in December 2020 as the Chair of Nightjar’s newly established Advisory Board, designed to advise the Founders on an accelerated growth path for the business. Mark is a global leader in scaling up businesses, their brands, the owners and their leadership teams. His market focus is on advising smart services businesses, emerging tech players and high growth knowledge based businesses. Mark has held leadership roles at the Australian, Asia-Pacific and global level including as the Global BD Leader for Entrepreneurial and Private Businesses at PwC, National Marketing & Sales Leader at EY, CMO for Westpac’s corporate, institutional and international operations and has held COO and CMO leadership roles in a number of different service industries.
Chair
Margaret Manning (OBE)
Margaret joined the Nightjar Advisory Board in December 2020, as a proponent of agile business principles to achieve successful digital transformation. She has been involved with technical innovation and creativity since 1996, when she founded Reading Room which became one of the UK’s largest digital agencies with offices across the UK, ASEAN and Australia. After the sale of the UK business in October 2015, she led a management buy-in for the Asia-Pacific business, rebranded as Adelphi Digital and sold to EY in 2018. Margaret was awarded the Order of the British Empire (OBE) for services to exports to the Asia-Pacific region. Margaret served as the Chair of the UK-ASEAN Business Council (UKABC.org.uk) She has won numerous accolades for entrepreneurship, female leadership in technology and for innovation.
AdvisorIndustries
- 01Architecture & InteriorsDecor Systems, ZETR, E9 Design
- 02Arts & CultureMAMA, Secret 7"
- 03Health & WellbeingNational Dental Care, Lifeline, ReachOut
- 04Media & PublishingUSSC, The SWDL, House of Heat, Sneaker Freaker
- 05Retail & eCommerceTHE ICONIC, Armadillo, Redsbaby, QIC, Pernod Ricard, Sonoma, Queen Garnet, Discovered Wildfoods
- 06Social Enterprise & NFPTwo Good Co., ALNF, Women for Change
- 07Travel & HospitalityDestination NSW, EVT, Vivid Sydney, ATDW
- 08Venture & StartupElevation Capital, RipePlanet, ilume, Flip, The Merrier, Infinite Water, Lumachain
Expertise
Nightjar is a collection of experts, carefully selected for their dedication to their craft. We think in digital systems, building brands and strategies and engineering them with agility, speed and precision.
Be it brand systems, design systems, or technology stacks, Nightjar define the strategy and create digital products that scale.
Specialists in brand, product, eCommerce, and cloud solutions, Nightjar have proudly flown the headless flag since our inception, and continue to be a leader in decoupled architecture in Sydney, and recognised globally.
Strategy
Product strategyBrand naming & strategyData strategyService designCustomer experience strategyResearch & analysisUser testingBusiness intelligencePost-launch optimisation
Design
Visual identityBrand systemsInformation architectureRapid prototypingUser experience designUser interface designDesign systems
Technology
Technical consultingFull stack developmentApp developmentPlatform integrationeCommerceAPI & CMS developmentCloud infrastructure & dev-opsVoice & chat interfacesMachine learningWebGL developmentAR/MR/SpatialAccessibility development
Content
Content strategyArt directionEditorial & copywritingVideo directionMotionIllustrationSocial3D
Technology Partners
Our digital platforms are only as good as the technology that underpins them. We're certified partners with globally recognised platforms that are leading the industry and transforming the way brands and businesses harness their digital systems.
Sanity's benefits are endless, and it fully empowers the Nightjar development team to ensure a fully customised content editing experience. Due to its easy to spin-up nature, API-lead approach and cloud-based solution, it means we save time not building and maintaining a classic monolithic CMS.
Vercel provides a completely frictionless developer experience and takes care of the hard things: instant deployments, scaling, and serving personalised content around the globe. Vercel makes it very easy to develop, preview, and ship web applications, where performance is the default.
Fully headless, fully customisable. Nightjar leverage Shopify Plus for its customisable checkout, robust API's, extensive client support, and quality assured user experience.
BigCommerce, gives us the freedom to simultaneously run multiple stores across various front-end solutions — all from a single BigCommerce account. Its main strength lies in its B2B / Wholesale offering, which excels above its competition.
Being Gorgias partners allows us to work directly with the Gorgias team for custom integrations, flows or for direct support. Gorgias enables best in class customer support, without reliance on old school forms.
Yotpo offer an extensive suite of tools to empower customer retention for eCommerce platforms. Giving their powerful API's, and strong customisation offering, it gels perfectly with Nightjars headless first approach.
With robust API's, and powerful tech, Stripe brings together everything that’s required to build websites and apps that accept payments and send payouts globally. Stripe’s products power payments for online and in-person retailers, subscriptions businesses, software platforms and marketplaces, and everything in between.
Recharge allows for powerful subscription payment models for eCommerce business. With close ties with both Shopify and BigCommerce, they are the go to platform to turns one-time buyers into repeat customers.
Klaviyo is a marketing automation platform that specialises in email and SMS marketing. It allows businesses to create, manage, and analyse targeted marketing campaign. Klaviyo provides tools for segmentation, personalisation, and automation, helping businesses to engage with their customers more effectively and drive sales.
Highly Secure & Compliant — Powerful, hosted search API. Create fast & relevant search for your customers. Nightjar fully integrate with this platform for major eCommerce builds and our large-scale media publisher sites.
Storyblok equips marketers with a flexible and intuitive content management system to easily create, manage and optimise content, driving engagement and conversions across channels.
Prismic is a headless CMS that empowers marketers to release on-brand pages fast while for Next.js, Nuxt, and SvelteKit sites.
Process
Immersion
A deep dive into the problem definition, we invest time up front in research and stakeholder engagement to ensure everyone is on the same page. Agreeing on the desired future state of your brand, product or business, we uncover digital opportunities for the end-to-end experience.
Architecture
User journeys and rapid prototyping helps us imagine and design the entire connected experience, then test it in the real world. Whether a digital product, an eComm experience, or a content site, Nightjar architect solutions for now, and the future, setting a roadmap for the post-launch horizon.
Design
We design brand systems to thrive in a digital-first realm. Our process embraces today’s culture of speed and disruption, but we never forget there’s humans at the heart of it all. Inclusive, accessible and emotive - our design philosophy is to engage, and make life that little bit friendlier.
Engineering
A proven tech stack, tight integrations, strict security protocols and rigorous testing characterise a Nightjar build. Our API driven, headless approach sets the foundation for whatever the future holds, allowing you to scale, pivot and diversify - taking your data with you.
