Discovered Foods:WILD. SUSTAINABLE. DELICIOUS.

N04 : Discovered_Wildfoods-Startup

Discovered Wildfoods are on a mission to bring ethically harvested wild game meats to popularity in Australia.

OVERVIEW

A true option for the ‘conscious carnivore’, this system of farming harvests animals considered pests, thus Discovered Wildfoods opens up the availability of high protein, low fat wild game to a wider group of Australians, while protecting native habitats, as well as supporting rural communities.

Having recently undergone a rebrand, Discovered Wildfoods were ready to share this story to a wider audience and needed a website as impressive as their mission - to make positive change for our health, our communities and our planet.

  • FULLY HEADLESS CMS-DRIVEN SITE FOR A LEAN BUDGET
  • 0 VENISON HARMED IN THE MAKING OF THIS WEBSITE
Wild Venison on a hibachi grill
CHALLENGE
A lean budget for this lean protein.

The site needed to be as streamlined and simple as the storytelling needs to be in order to capture a new audience and broaden the appeal of wild foods in Australia. Three core audiences - chefs, consumers and commercial partners - all needed to be taken on the journey.

01 / 04
Close-up textures of a dried leaf.
Tree in the Australian Outback.
Long exposure shot of camping fire.
Exploring the Australian Outback.
A platform designed to grow
SOLUTION
An image-rich showcase site with subtle animations and transitions to highlight the brand’s premium, rich, and earthy style.
Discovered Foods website home page.
Discovered Foods chef collaborators.

Embrace the conscious carnivore within.

01 / 03
Contact screen from discovered foods website
Products page and 404 page from discovered foods
Recipes page from discovered foods website
FROM PADDOCK TO PLATE

Showing people how to enjoy Wild Sambar venison would be key to driving consumption, so we designed inspiring recipe layouts with gorgeous imagery showcasing our hero meat.

Mobile recipes page from discovered foods website
Wild Venison Burger mobile recipe page on discovered foods
Mission screen from discovered foods website
Logos and branding from discovered foods website
Man cooking meat in an outback setting over a log fire
LOADINGLOADING