RipePlanetHealthier Planet, Healthier People
RipePlanet are a vibrant new player in the fast-accelerating agri-tech space. They needed a brand and website that would tell their story to potential investors, like-minded entrepreneurs, and those who believe the time to fight for a better future is now.
OVERVIEW
With a network of partners across the supply chain, RipePlanet are fresh produce and its origin story, pursuing bolder ways to innovate, smarter ways to grow, and better ways to plan, move, store and share produce.
How do we launch a brand into the world as a serious player, worthy of investment?
Challenge
RipePlanet have multiple objectives as a company, and their brand and logo needed to reflect the problems they strive to solve on land - water consumption, land degradation, waste, food quality - while still being technology focussed.
The website needed to then bring this brand to life digitally in order to launch them to the world as a serious player, worthy of investment and a place on the global stage. A cohesive and unified ecosystem would be rounded out with their social media presence as well as their eCRM.
Creating a brand that will grow, on a platform ripe for innovation.
Solution
Nightjar undertook a rigorous research phase, and conducted many stakeholder workshops, defining a UX strategy centred on the company’s driving purpose of creating a new world standard of sustainable, fresh, produce systems.
An involved brand architecture of subsidiary companies needed simplification for ease of storytelling, and we needed to identify how all companies would live together comfortably in the RipePlanet ecosystem. We developed four CX Pillars to guide UX and design thinking to ensure a consistent brand experience across touchpoints.
An easy user experience
With target audiences across agri-partners, government, communities, and investors, the site navigation was stripped right back to ensure each audience could easily find the information most relevant to them.
All fresh produce has an origin story. RipePlanet makes sure that it’s a good one.
The visual direction of the brand identity takes inspiration from bold statements of protest, with the website continuing this theme to showcase RipePlanet's impressive initiatives and strength through their partnerships. Identifying the user desire for transparency in the often murky field of sustainability, the tone of the brand and site is open, collaborative and inclusive. The website acts as an education platform to empower through knowledge and encourages investors to take that next step to invest in our planet’s future.
