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Queen Garnet

Mobile screenshot of Vivid website

An eComm experiencefit for royalty.

Build a website for a plum? It might sound crazy, but this is no ordinary plum! Bursting with health benefits, the prized Queen Garnet plum and her four unique health products were well overdue for a high-impact rebrand and new e-Comm solution.


  • Date
  • 2019-2020
  • Scope
  • Brand Identity
  • User Research
  • UX Strategy
  • UX / UI Design
  • Rapid Prototyping
  • Front-End Development
  • Platform Integration
  • URL

Royal branding

With strict Australian standards around health claims, we needed to create a quirky brand which would speak for itself and deliver an eye-catching experience, both on-shelf and online.

Queen Garnet Desktop


We upgraded the logo, branding and packaging, in a total brand overhaul. User testing along the way revealed the update was loved by loyal customers as well as those unfamiliar with the brand, and worked in conveying the sense of ‘majesty’ we desired.

Queen Garnet logo

Health Explorer

Nutrafruit challenged us to double online sales, but there was only so much Queen Garnet our existing base could consume. We identified a younger, ‘health explorer’, interested in holistic wellbeing, as well as a huge opportunity to build an ecommerce platform to cater to both audiences.

Queen Garnet Mobile

The Royal shop

The existing website did not give users the premium way to shop that the new brand (and high quality product range) called for. Bringing the Queen’s new branding to the digital realm, we designed a site which elevated each product and told the Queen Garnet story with panache.

The jewel in the crown

With consumers varying across age brackets and preferred ways to shop, we chose Sanity as our CMS to leverage headless commerce and maximise conversions across devices. Sanity would also help us with Queen Garnet’s global ambitions, allowing us to manage multiple local websites with varying data and content needs. The Shopify API brought it all together in an elegant ecommerce experience.

Queen Garnet shop


Enhancing the end-to-end experience, we created a suite of collatoral and on-boarded specialist partners for SEM and social content to drive site traffic and deliver warm leads, and doubled sales in the first month of the site being live.


Studio 6,
285A Crown St,
Surry Hills, NSW 2010

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