Sonoma BakeryFor The Love Of Bread
A content-rich platform to explore the 8-part SBS documentary series, which dives into the stories behind each delicious destination.
OVERVIEW
Bread is more than just a staple, it’s a shared story of nourishment. Sonoma’s founder, Andrew Connole, travelled the globe to uncover this humble food’s history - and Nightjar created a visually rich showcase to encourage viewing of the culture-soaked series.
SCOPE
Art DirectionUser experienceInterface design Fullstack development
Challenge
Sonoma is a well-renowned sourdough baking company in Australia, whose founder Andrew Connole has travelled the globe in pursuit of making the world’s best bread.
The resulting documentary series, ‘For the Love of Bread’, cannot be streamed by Sonoma until 12months after the initial airing on SBS TV. We had to find ways to make the site engaging without directing viewers to the full episodes on the site.
Refining a classic
The monochromatic colour scheme aligned with Sonoma’s classic branding, and also alluded to the simplicity of the bread itself - good bread does not require any trickery - just honest ingredients and a passion for doing things right. The black and white design also nods to the long history and heritage - hundreds, if not thousands, of years - of the bread’s roots.
A clean, uncomplicated structure sees the user able to tap easily between the history of Sonoma, the episode list, and the homepage which features snippets of each episode’s gorgeous content and destinations.
