Elevation:
Above. Beyond. Together.
Taking one of India’s top VC firms to the next stage of their evolution with a compelling online realisation of their new brand, encouraging founders to engage Elevation Capital on their startup journey.
OVERVIEW
One of India’s largest VCs, Elevation Capital (the VC formerly known as SAIF Partners), underwent a significant rebrand to launch the company into its next chapter. With a new round of funding on the horizon, we created a scalable platform to grow with them as they accelerated and added more and more startups to their roster.
SCOPE
Digital design systemUI designFullstack development
Challenge
The repositioning was going to cause a stir in the marketplace, so the new platform needed to wow from the outset. With founders keen to understand Elevation's track record, the design challenge lay in showcasing their impressive investment portfolio, and bringing to life the founders' journey with the VC. It's all about that one-on-one connection so first person narrative was vital in telling the story.
Solution
Elevation Capital’s strong brand values were brought to life through upward motion principles. Every transition represents the 'go beyond' ambitions and dynamic nature of the company. In order to focus on the VC / Founder story, we created in-depth case studies which highlighted how Elevation is with the Founders from the early stage to the long term.
Reaching the Summit
To continue Elevation Capital's reputation as thought leaders, Nightjar designed Summit, a thought leadership platform. It showcases in-depth articles on launching your startup, growth strategies, and discussions with successful founders, in both podcast format and video content. To cater for the varying internet speeds in India, users have full control over whether they listen to audio only, or watch the full video piece.
