Outdoor billboard, featuring refreshed Blue Husky branding for Super Charged IT Contracts

Blue Husky: 
Un-boring I.T. contracts.

A simple, seamless and visually striking way for the government clients of Hickson’s Lawyers to auto-magically create I.T. contracts - removing the drudgery from a process that no-one enjoys.

OVERVIEW

Hicksons Lawyers pride themselves on their creative approach to problem solving, and it was time to apply this creativity to their I.T. contracting services. Wanting a left-of-centre solution to increase form completion, we started with a new brand identity and re-thought the UX to improve data input.

Scope

User experienceBrand identityUI design

A young woman smiling while using a laptop, with small Blue Husky lightning bolt illustrations coming from the laptop

Challenge

I.T. contracting is not a scintillating task - and can be made even more arduous when the process itself is inefficient and clunky.

The current method for Hicksons’ government clients left many data fields incomplete. The technical jargon was confusing for users, resulting in incorrect data being entered, meaning huge inefficiencies for the Hicksons’ team.

Hicksons wanted to gamify the experience for their clients, while simultaneously surfacing better information to speed up the contracting process, freeing up more time to spend on valuable strategy for their clients.Typography

New Blue Husky logo, white text sitting on a vivid blue background

Solution

Blue Husky, Hickson’s internal brand, got a high-voltage makeover. We made it bold, exciting, and contemporary - pushing the boundaries of what people expect a firm dealing with I.T. contracts to be. From the vibrant colour palette, to the big chunky typeface and blocky illustrations — we set out to gamify the brand and the whole experience, and set Hicksons apart.

New Blue Husky colour palette suite
New Blue Husky typeface branding, showcasing all different fonts used
New Blue Husky typeface branding, showcasing all different Heading styles
Three large side by side street posters, highlighting the new Blue Husky branding
Blue Husky new branding, showcasing large white hero text on a vivid blue background, saying "Fast, Secure & Legally Tight Contracts"
Blue Husky new branding, showcasing large white hero text on a vivid blue background, saying "Success! Contract on its way"
A young woman smiling while using her laptop, with a small illustration of a paper plane coming from the laptop overlaid
A young woman smiling while using a tablet, with small illustrations of a check marks coming from the tablet overlaid
A young woman smiling while using her tablet, with small illustrations of lightning bolts coming from the tablet overlaid

When a legal firm says “Make it fun”, you’re not really sure you believe them at first.

A laptop showcasing the new Blue Husky website designs on the screen

Digital experience

Through a series of workshops we defined solutions to encourage form completion, simplify jargon, and automate the arduous task of IT contracting for both Hicksons' clients, and the legal team themselves.

Mobile homepage of the new Blue Husky website design
Mobile homepage of the new Blue Husky website design, contract naming
A man on a tablet with a stylus, using the new Blue Husky website
New Blue Husky website desktop design, showcasing a large 'Welcome Bonnie' message
New Blue Husky desktop design, showcasing the question flow for a legal contract
New Blue Husky desktop design, showcasing the total budget screen with large simple entry fields for the user
New Blue Husky desktop design, showcasing the simple menu navigation to navigate between sections
New Blue Husky desktop design, showcasing the answer summary page

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We acknowledge and pay respect to the past, present and future Traditional Custodians and Elders of this nation and the continuation of cultural, spiritual and educational practices of Aboriginal and Torres Strait Islander peoples.