VIVID SYDNEY

RESEARCH. STRATEGY. UX. DESIGN. DEVELOPMENT. 

Reinventing the website for Australia’s most famous light show in its tenth year, we created the strategy, refined the UX, and built a lightning fast search for results light years ahead.

Lights on, lights up.

RESEARCH. STRATEGY. UX. DESIGN. DEVELOPMENT. 

Reinventing the website for Australia’s most famous light show in its tenth year, we created the strategy, refined the UX, and built a lightning fast search for results light years ahead.

Lights on, lights up.

RESEARCH. STRATEGY. UX. DESIGN. DEVELOPMENT. 

Reinventing the website for Australia’s most famous light show in its tenth year, we created the strategy, refined the UX, and built a lightning fast search for results light years ahead.

Lights on, lights up.

RESEARCH. STRATEGY. UX. DESIGN. DEVELOPMENT. 

Reinventing the website for Australia’s most famous light show in its tenth year, we created the strategy, refined the UX, and built a lightning fast search for results light years ahead.

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An updated preference centre allowed users to store all their favourites in the one place, and plan ahead for a smooth VIVID experience.

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95% decrease in bounce rate.

95% decrease in bounce rate.

95% decrease in bounce rate.

95% decrease in bounce rate.

95% decrease in bounce rate.

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81% increase in engagement

81% increase in engagement

81% increase in engagement

81% increase in engagement

81% increase in engagement

An upgraded live search enabled users to easily, and speedily, navigate all the events on the site.

An upgraded live search enabled users to easily, and speedily, navigate the 770 pages of the site.

An upgraded live search enabled users to easily, and speedily, navigate the 770 pages of the site.

An upgraded live search enabled users to easily, and speedily, navigate the 770 pages of the site.

VIVZ

The site not only smashed all KPI's but led to an 8% increase in lead-visit conversion

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