THE ICONIC_black

Our relationship with Australia’s biggest online fashion retailer is one of true partnership. We work closely with the design, marketing, and tech teams, to provide strategic product recommendations, from UX to design to build. The Nightjar team plug directly into the design and development teams, integrating with THE ICONIC’s sprint releases.

Our relationship with Australia’s biggest online fashion retailer is one of true partnership. We work closely with the design, marketing, and tech teams, to provide strategic product recommendations, from UX to design to build. The Nightjar team plug directly into the design and development teams, integrating with THE ICONIC’s sprint releases.

THE ICONIC 2.0

THE ICONIC 2.0

THE ICONIC 2.0

THE ICONIC 2.0

THE ICONIC 2.0

STRATEGY. UX. DESIGN. DEVELOPMENT.

RESEARCH. STRATEGY. UX. DESIGN. DEVELOPMENT.

THE ICONIC website is a phenomenal retail offering, with hundreds of brands and tens of thousands of product SKUs. Breaking down the needs of both the brand and their customers, we workshopped solutions for versatile page modules which simplify the user journey while being both functional for content editors and driving business growth.

 

RESEARCH. STRATEGY. UX. DESIGN. DEVELOPMENT.

THE ICONIC website is a phenomenal retail offering, with hundreds of brands and tens of thousands of product SKUs. Breaking down the needs of both the brand and their customers, we workshopped solutions for versatile page modules which simplify the user journey while being both functional for content editors and driving business growth.

 

THE ICONIC website is a phenomenal retail offering, with hundreds of brands and tens of thousands of product SKUs. Breaking down the needs of both the brand and their customers, we workshopped solutions for versatile page modules which simplify the user journey while being both functional for content editors and driving business growth.

THE ICONIC website is a phenomenal retail offering, with hundreds of brands and tens of thousands of product SKUs. Breaking down the needs of both the brand and their customers, we workshopped solutions for versatile page modules which simplify the user journey while being both functional for content editors and driving business growth.

1-desktop-mockup@2x

Microservice

architecture

MICROSERVICE ARCHITECTURE

ROI delivered in 3 weeks

ROI delivered in 3 weeks

Microservice

architecture

2. IPHONE MOCKUP Copy

1. IPHONE MOCKUP

Content teams are now able to spin up Campaign and Content pages that not only give them the flexibility to create dynamic layouts, but also tap into their product API, all without developer support. 

An upgraded live search enabled users to easily, and speedily, navigate the 770 pages of the site.

An upgraded live search enabled users to easily, and speedily, navigate the 770 pages of the site.

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drops_mob

THE ICONIC have just released their first content pages on the site to launch their 'Designer' Range.

An upgraded live search enabled users to easily, and speedily, navigate the 770 pages of the site.

An upgraded live search enabled users to easily, and speedily, navigate the 770 pages of the site.

THE EDITION

THE EDITION

THE EDITION

THE EDITION

THE EDITION

STRATEGY. UX. DESIGN. DEVELOPMENT.

We wanted to keep shoppers engaged outside of the purchase funnel, so we built an MVP editorial content hub in just 4 weeks.  Stories, imagery and inspiring pieces comprised ‘Edition’, and were then pulled into THE ICONIC’S API, and we continually evolved the functionality to ensure a site which delivers to both shoppers and THE ICONIC team.

 

STRATEGY. UX. DESIGN. DEVELOPMENT.

We wanted to keep shoppers engaged outside of the purchase funnel, so we built an MVP editorial content hub in just 4 weeks. Stories, imagery and inspiring pieces comprised ‘Edition’, and were then pulled into THE ICONIC’S API. 

1. DESKTOP MOCKUP Copy 3

ROI Delivered in 3 weeks

ROI Delivered in 3 weeks

ROI Delivered in 3 weeks

ROI Delivered in 3 weeks

edition_1

edition

1. DESKTOP MOCKUP Copy 2

Content + Product

Content + Product

81% increase in engagement

Content + Product

Fluid, dynamic layouts, with mobile first design and full integration with THE ICONIC Product API.

Fluid, dynamic layouts, with mobile first design and full integration with THE ICONIC Product API.