Nightjar logo

Sneaker Freaker

Mobile screenshot of Sneaker Freaker website
Mobile screenshot of Sneaker Freaker website

All hail the world leader in sneaker culture


  • Date
  • 2020
  • Scope
  • Digital Strategy
  • UX / UI Design
  • Digital Design System
  • Content Migration
  • Fullstack Development
  • Platform Integration
  • Automation
  • URL


Sneaker Freaker stands firmly as a street culture favourite, releasing its first magazine edition back in 2002. Known for its credible, no-holds-barred approach to sneaker journalism, the site needed an overhaul to overtake competitors such as Hypebeast and HighSnobiety.

Sneaker Freaker website hero carousel


We gave the user an incredibly powerful filtering and search capability to find the drop they were looking for. Realtime countdown timers tell the user exactly when to expect the global release.

Sneaker Freaker releases

Kicks on fire

The site also needed to make sure it kept its street cred, so there’s WebGL fire in order to vote for the much-revered ‘Versus’ articles, and the immersive feature articles look beautifully crafted but are deceptively simple for editors to build.

Features Sneaker


Our cross-company teams worked together on extensive code reviews and unit testing to make sure that all development met THE ICONIC’s stringent code standards, performance metrics and tracking protocols.

Guide to the sneaker globe

There’s also comprehensive city guides to their world’s best sneaker stores, and the site features eCommerce for sneakerheads to shop their favourite Sneaker Freaker merch and shop limited colabs.

Sneaker Freaker City Guides desktop website

Up close and personal

Personalisation was always high on the priority list, and the new site allows sneakerheads globally to follow, bookmark, vote on their favourites and be fully absorbed into all the site has to offer. They can set their sneaker size, sneaker type, sneaker brand preferences in their profile...all stored within newcomer CMS Sanity. By setting preferences, they’re also able to view a version of the site specifically ‘For You’ - all with the switch of a tab. They’re then served up only the content that interests them...Air Jordan fans unite!

Sneaker Freaker Personalise

Next project


Studio 6,
285A Crown St,
Surry Hills, NSW 2010

All rights reserved.

© NIGHTJAR 2020All rights reserved.