Build a website for a plum? It might sound crazy, but this is no ordinary plum! Bursting with health benefits, the prized Queen Garnet plum and her four unique health products were well overdue for a high-impact rebrand and new e-Comm solution.
With strict Australian standards around health claims, we needed to create a quirky brand which would speak for itself and deliver an eye-catching experience, both on-shelf and online.
We upgraded the logo, branding and packaging, in a total brand overhaul. User testing along the way revealed the update was loved by loyal customers as well as those unfamiliar with the brand, and worked in conveying the sense of ‘majesty’ we desired.
Nutrafruit challenged us to double online sales, but there was only so much Queen Garnet our existing base could consume. We identified a younger, ‘health explorer’, interested in holistic wellbeing, as well as a huge opportunity to build an ecommerce platform to cater to both audiences.
The existing website did not give users the premium way to shop that the new brand (and high quality product range) called for. Bringing the Queen’s new branding to the digital realm, we designed a site which elevated each product and told the Queen Garnet story with panache.
With consumers varying across age brackets and preferred ways to shop, we chose Sanity as our CMS to leverage headless commerce and maximise conversions across devices. Sanity would also help us with Queen Garnet’s global ambitions, allowing us to manage multiple local websites with varying data and content needs. The Shopify API brought it all together in an elegant ecommerce experience.
Enhancing the end-to-end experience, we created a suite of collatoral and on-boarded specialist partners for SEM and social content to drive site traffic and deliver warm leads, and doubled sales in the first month of the site being live.